Our landing pages are now even better. Pretty cool.

Just wanted to check in to say that we’ve upgraded our landing pages to make them even faster! The code wasn’t altered too much, but we’ve reduced the number of plugins used to deliver the same functionality at even quicker speeds.

If you’re doing more than 5,000 impressions / month, you may want to consider a VPS.  I’m not sure if comprehensive split testing has been done to show the effect of speed on conversion rate, but how many times have you clicked that “X” in anger when a site is taking too long?  Plenty, I’m sure.

I recommend ServerComplete (http://servercomplete.com) as their service is top notch.  They respond to tickets within SECONDS.  Seriously.  Not the cheapest option out there, but cutting web hosting costs to save $10 / month isn’t exactly a signal of quality if you’re a small business or affiliate marketer.

Oh, and back to the point.  Buy our landing pages if you want.  They’ve gotten better since our January launch.  That’s all.  Thanks!

Hello Landing Pagers,

Are you using the same landing page for multiple sources of traffic (search, paid, social, etc)?  If you are, you may be missing out on a simple tweak that can dramatically improve your conversions.

The Thesis Theme allows you to conditionally change content based on the referring traffic source!  Social media users may be in more of a discovery mode when browsing, so it makes sense that you display a simplified version of your landing page giving a high-level overview of your product or service.  Search and paid traffic is more focused, so you can hone in on the intent of the viewer based on the search query or ad that they clicked.

Michael Gray, who should be required reading for search marketers, provides an excellent tutorial on how to conditionally change content with Thesis.

His tutorial provides a simple, elegant solution to customize content based on the referring traffic source. Testing is key here to find out how users from each source actually behave, but another way to further target your pages could be the difference between profitability and futility. You’re leaving money on the table if you don’t at least try this out!

This tweak works great with our Thesis Landing Page.