Hello Landing Pagers,

Are you using the same landing page for multiple sources of traffic (search, paid, social, etc)?  If you are, you may be missing out on a simple tweak that can dramatically improve your conversions.

The Thesis Theme allows you to conditionally change content based on the referring traffic source!  Social media users may be in more of a discovery mode when browsing, so it makes sense that you display a simplified version of your landing page giving a high-level overview of your product or service.  Search and paid traffic is more focused, so you can hone in on the intent of the viewer based on the search query or ad that they clicked.

Michael Gray, who should be required reading for search marketers, provides an excellent tutorial on how to conditionally change content with Thesis.

His tutorial provides a simple, elegant solution to customize content based on the referring traffic source. Testing is key here to find out how users from each source actually behave, but another way to further target your pages could be the difference between profitability and futility. You’re leaving money on the table if you don’t at least try this out!

This tweak works great with our Thesis Landing Page.